Tham khảo tài liệu 'leander kahney's inside steve's brain_8', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | search of problems for those technologies to solve. Take the Internet bubble of the late 1990s. The bubble was defined by this kind of thinking. It was a carnival of worthless innovation half-baked business ideas pumped into vast money-burning concerns in a misguided attempt to get big quick and beat the competition. Entrepreneurs launched websites for selling pet food over the Net or built giant warehouses for delivering groceries by van before there was any inkling customers wanted to shop this way. And it turns out they didn t. No one wanted to get their groceries delivered from Webvan s automated warehouses. The Internet bubble burst taking with it businesses that had developed solutions to problems that didn t exist. You need a very product-oriented culture even in a technology company Jobs said. Lots of companies have tons of great engineers and smart people. But ultimately there needs to be some gravitational force that pulls it all together. 11 Jobs notes that before he returned Apple had lost its product-oriented culture. In the late 1980s and early 1990s there was great technology being developed in the company s labs but there wasn t a product culture to put that technology to work. Instead the company turned its focus to milking its key asset the Mac user interface. Jobs noted that Apple had a monopoly on the graphical user interface for almost ten years which sowed the seeds for its demise. Instead of trying to develop new breakthrough products the company concentrated on making maximum profit from its interface monopoly. The product people aren t the ones that drive the company forward anymore Jobs said of Apple during that period. It s the marketing guys or the ones who expand the business into Latin America or whatever. Because what s the point of focusing on making the product even better when the only company you can take business from is yourself Jobs said in situations like this the people who built the company in the first place the .
