Tham khảo tài liệu 'leading hr delivering competitive advantage_6', kỹ năng mềm, kinh nghiệm lãnh đạo phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | CHAPTER 9 Understanding the Value of Engagement Building Belief in Performance SHASHI BALAIN AND PAUL SPARROW . Introduction Why is employee engagement seen as important by organizations Chapter 1 argued that the complexities of business model change often involve a change in mindset or an employee s mental model of exactly what the organization s business model is. There is an essential process of communication and involvement of the workforce in which the human resource HR Director plays a leading role attempting to create this mental mobility in the attitudes held by the workforce. This becomes especially true when as argued in Chapter 4 there are likely to be relatively few people - especially at the outset of a change - who have really grasped the nature of the change and have made the mental shift to a new model. The challenge for chief executive officers CEOs and HR Directors in periods of rapid change is to ask whether they can take their people with them. The aim of this chapter is to help us understand - and test - the assumptions that HR engagement strategies are based on. Understanding the value of engagement Headline issue Is engagement a future-proof HR strategy Strategic imperative Construct and develop much better insight into how it influences organizational performance - reverse engineerthe performance recipes that managers have in mind. Investigate the performance recipes in the organization with transformation capability and operational directorates. Help line managers understand the complex business performance benchmarks thatthey report to and how these performance 162 Shashi Balain and Paul Sparrow 163 outcomes are best engineered through people management. Help employees understand the benefits of engaging with that particular view of performance. Design engagement surveys using the analogy of a medical diagnosis including the complaint history examination of the condition ancillary tests if needed diagnosis treatment and prognosis with .
