Tham khảo tài liệu 'wiley project management page_9', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 260 REPORTING RESULTS when they were collected who provided them how the effect of the project was isolated from other influences and how data were converted to monetary values. The various assumptions adjustments and conservative approaches are presented along with the total cost of the project so that the target audience will begin to buy into the process of developing the ROI. When the data are actually presented the results are given one level at a time starting with Level 1 moving through Level 5 and ending with the intangibles. This allows the audience to observe the reaction learning application and implementation business impact and ROI procedures. After some discussion of the meaning of the ROI the intangible measures are presented. Allocate time for each level as appropriate for the audience. This helps to defuse potential emotional reactions to a very positive or negative ROI. Show the consequences of additional accuracy if this is an issue. The trade-off for more accuracy and validity often is more expense. Address this issue when necessary agreeing to add more data if they are required. Collect concerns reactions and issues involving the process and make adjustments accordingly for the next presentation. Collectively these steps will help in the preparation and presentation of one of the most important meetings in the ROI process. Figure Purpose of the Meeting Create awareness and understanding of ROI. Build support for the ROI methodology. Communicate results of study Drive improvement from results. Cultivate effective use of the ROI methodology. Meeting Ground Rules Do not distribute the impact study until the end of the meeting Be precise and to the point. Avoid jargon and unfamiliar terms. Spend less time on the lower levels of evaluation data. Present the data with a strategy in mind. Presentation Sequence 1. Describe the program and explain why it is being evaluated 2. Present the methodology process. 3. Present the reaction and learning .
