Internet đã hoàn toàn cách mạng hóa việc thực hành quan hệ công chúng. Cuộc cách mạng này không chỉ ảnh hưởng đến cách PR chuyên gia giao tiếp nhưng đã thay đổi bản chất của truyền thông chính nó. | 40 Pursuing Excellence in Healthcare 24. Epstein A. L. and Bard M. A. 2008. Selecting physician leaders for clinical service lines Critical success factors. Academic Medicine 83 3 226 234. 25. Larson E. and Gobeli D. 1987. Matrix management Contradictions and insights. California Management Review 29 126 138. 26. Crist T. B. LaRusso N. F. Meyers F. J. Clayton C. P. and Ibrahim T 2003. Centers institutes and the future of clinical departments Part II. American Journal of Medicine 115 9 745-747. 27. Longshore G. F. 1998. Service-line management bottom-line management. Journal of Health Care Finance 24 4 72-79. Chapter 3 Leadership in the Academic Medical Center I recommend that the organization of the Hospital shall be on the Military or Railroad plan . that it shall have one head and only one who shall receive his directions from and be responsible directly to the Board of Trustees and that all orders and instructions which the Board may make relative to the discipline and internal management of the Hospital shall be issued through him. This Officer should be a competent medical man and a man of executive ability. John Shaw Billings Planner of The Johns Hopkins Hospital 1875 1 Introduction Although the AMC at the turn of the century might have been amenable to a leadership structure similar to that of the military or the railroad as described by Dr. Billings the complexity found in today s AMC makes it unlikely that leadership strategies can be defined in such a straightforward model. Unfortunately few objective assessments have been made of the value of different leadership structures in the AMC. This is in marked contrast to the wealth of data available on leadership strategies in the world of business. For example lists over 53 000 titles related to business leadership but only 33 titles related 41 42 Pursuing Excellence in Healthcare to leadership in academic medical centers half of which are not specifically related to the search term. As AMCs .
