Tham khảo tài liệu 'quantitative techniques for competition and antitrust analysis by peter davis and eliana garcés_16', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 548 0. Quantitative Assessment of Vertical Restraints and Integration if they believe that once they ve built up the product some downtown store will take the business away by advertising it at a lower price. We cannot afford to become a target for stores which base then-promotion al appeal onsomeoneelse sname the best known name they can lay their hands Clearly Coming s view was that RPM in thiscase was geared toward reducing horizontal externalities between retsitersof shefomithai ledtobadautcomes for the manufacturer. In particular the incentive to free-ride on rivals provision of service combines poorly with thetack ofsneeetive to sckc intoaccount the rffects on rival s sales if I undercut their eervicedimeusioa tee horirentrl pricing externality between 0000 611 118 acttmtiin fercawcthtnkrS as dsseing good outcomes for consumers. On tC t tiiecSim scrvicpdimsnstohghOseg providing a second horizontal oetomalitcbetweentetanerr tOcecteffectt oftc externalities on overall welfare ateieet the manufecsutet Pooangt will clearly be affected by sucSiiCr OstOT ííbcii im t ttc oun íSiP totoere are important vertical externalities Cose. The timeline of events was at VoSIuws. OnUotobae 8 107t nhe FTC eancunceh a price fixing challenge to Stncicp t6 t90htheFTC issued a press release saying tì ototií m niííi í t ve Il if Jiidyr tALJ the FTC s hearing examiner had ruled in Cormng s rever oo alt tí c .iacosbto scboohuonOs appealed by the FTC complaint counsel. OntiincR. WeSfiihSunFTC cunocoted their appeal decision which reversed the cd CnssUatsvethwtudge suittíOdecioton on the central RPM issue. On Jre itty 2V WUSi upoeld the FTC decision. Ippolito and Overstreet arguefirat eviCencr meg CsveDAepowerto distinguish between a number ol Or choi otCui n cCeut Ole roleoh Rl .Mni fifir market. i If the resale price maintenance waoo devioe gl Í zclhc markclcsl. Og sUlil level a .
