Tham khảo tài liệu 'supply chain 2012 part 13', kỹ thuật - công nghệ, cơ khí - chế tạo máy phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 19 A Dynamic Resource Allocation on Service Supply Chain Soo Wook Kim and Kanghwa Choi Professor Seoul National University Assistant Professor Hansung University Korea 1. Introduction Recently as internet business is growing rapidly it has been bringing a lot of changes in many aspects of commercial business activities and especially internet shopping malls dealing with individual consumers have continued radical changes and development. Thus internet-based companies are required to implement variously different and new approaches in the ways of conducting their businesses. Therefore it is becoming one of the most significant strategic elements for internet-based companies to correctly understand the purchase patterns of individual consumers and properly provide business environments that can give the maximum satisfactions to those individual consumers in service supply chain. However despite this radical change in the environment of internet shopping it is true that most studies on internet-based businesses so far tend to just focus on such studies as the overall size of internet business investigation on current market status and practical study on consumer buying patterns from the perspective of consumers lacking studies in such fields as the strategic management method from the perspective of companies and business investment decisions. Not to mention the lack of such studies as how the shopping mall management strategies currently being used by the majority of internet-based companies influence attracting customers to make purchase and customer satisfaction and how customers reactions from these strategies are affecting the management outcomes of business entities. Having these as the background in this study the structure and the strategy of internet-based companies are analyzed based on dynamic speculations which emphasize an internally circulating feedback structure as getting away from the currently existing linear speculations. Also a speculative .