Tham khảo tài liệu 'back and fix it with the secrets of a top executive image consultant_8', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | GET THE JOB THAT WORKS FOR YOU 193 Cut-to-the-Chase Cover Letters Keep in mind that human resource managers and recruiters get hundreds of letters seeking employment so here are some ways to help your letter rise to the top of the pile Keep it short. I m talking about no more than a page and preferably only a few paragraphs. People are too busy to slog through a long narrative. Lose the To Whom It Concerns. This salutation has gone the way of the vinyl record. Use the person s name instead. If you don t know it use the person s title but it s best to personalize whenever possible. For more formal companies use Mr. or Ms. for less formal use either the first name or both the first and last. Forget phrases like in regard to. Get to the point quickly This is a response to your job listing on for an advertising copywriter. Drop a referral name in the first line. If someone suggested that you contact a particular person about a job and gave you permission to use his or her name do it in the first line. Personal recommendations mean a lot. This page intentionally left blank POSTSCRIPT Do You Feel Different Now that you have finished the book and have done some or all of the exercises one of two things has undoubtedly happened You either feel like a different person than you were before or you have a better understanding of what you need to do to strengthen your image so that you can achieve the confidence and recognition you deserve. If you are afraid to make a change in your life you are not alone. But during my career as an image consultant I have found that the more committed a person is to change the greater the rewards. I hope that after reading this book you have stopped the excuses and the negative thinking that have been holding you back. Even though a lot of my advice is about altering your outward style and behavior the most important change you can make starts on the inside. It s about believing in yourself. It s about envisioning yourself as the .
