Khai thác dữ liệu môi trường lý tưởng là nhân viên của những người có kỹ năng cao cấp trong xử lý dữ liệu và khai thác dữ liệu chỉ được vượt qua bằng sự hiểu biết thân mật của họ như thế nào các doanh nghiệp hoạt động và mục tiêu của mình cho tương lai. | 516 Chapter 16 data is not readily available there is a team of people whose job it is to make it available even when that means redesigning an application form reprogramming an automated switch or simply loading the data correctly in the first place. The Skills to Turn Data into Actionable Information The ideal data mining environment is staffed by people whose superior skills in data processing and data mining are only surpassed by their intimate understanding of how the business operates and its goals for the future. The data mining group includes database experts programmers statisticians data miners and business analysts all working together to ensure that business decisions are based on accurate information. This team of people has the communication skills to spread whatever they may learn to the appropriate parts of the organization whether that is marketing operations management or strategy All the Necessary Tools The ideal data mining environment includes sufficient computing power and database resources to support the analysis of the most detailed level of customer transactions. It includes software for manipulating all that data and creating model sets from it. And of course it includes a rich collection of data mining software so that all the techniques from Chapters 5-13 can be applied. Back to Reality Readers will not be shocked to learn that we have never seen the ideal data mining environment just described. We have however worked with many companies that are moving in the right direction. These companies are taking steps to transform themselves into customer-centric organizations. They are building data mining groups. They are gathering customer data from operational systems and creating a single customer view. Many of them are already reaping substantial benefits. Building a Customer-Centric Organization The first component of the utopian vision that opened the chapter was a truly customer-centric organization. In terms of data one of the hardest
