Tham khảo tài liệu 'how to write a business plan for success_5', khoa học xã hội, kinh tế chính trị phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | PRACTICAL PLANNING 69 PRACTICAL PLANNING STRUCTURING A PLAN When assembling a plan you must think of those reading it - whether your colleagues superiors investors creditors or suppliers. Does it say what you want it to say in the best manner portraying your organisation in the best light truthfully but giving your readers the information that they need Is all relevant information present and in an easily digestible form Is there a logical flow Does it support your objectives Wherever possible detail should be in appendices so as not to detract from the key messages and to provide clarity and ease of reading. 70 PRACTICAL PLANNING STRUCTURING A PLAN Typical structure of a plan would be as follows Summary Introduction and description of the business Market analysis Internal situation analysis Marketing plan Operational plan Financials Resource requirements Appendices An example using a company for illustration follows on the next few .
