Tài liệu giáo trình môn Marketing management_ Chapter " A Strategic Marketing Framework ", dành cho sinh viên bậc đại học, cao học đang theo học các ngành kinh tế, marketing. | MARKETING MANAGEMENT Jttd t lit itni A Strategic Marketing Framework RUSSELL S. WINER Chapter 2 Key Learning Points Elements of a complete marketing strategy Developing a value proposition Developing competitive advantage Positioning products and services The product life cycle and how it affects marketing strategies Figure 2-1 A Complete Marketing Strategy OBJECTIVES CUSTOMER TARGETS COMPETITOR TAAGET S PRCDUCT SERVICE FEATURES CORÉ STRATEGY IMPLEMENTATION MARKETING M X Price Ccimmun leal ions PrOducI CtanneiecT and Promotion Policy Drsiribuiion Cuílomer Relationship .
