This book is the result of relentless hard work on the part of many talented people. While conducting research for the book and developing content, we had the pleasure of meeting and working with many marketers and hearing their stories— many of which became the foundations for case studies in this book: Lisa Gregg at American Express, Tim Riesterer at Ventaso, and David Perry at Aspen Skiing Company. | FOREWORD BY Sergio Zyman Enterprise THE NEW Marketing SCIENCE OF w Management MARKETING DAVE SUTTON AND TOM KLEIN Zyman Marketing Group Enterprise Marketing .
