I wrote this book for you as a manager, someone who is the steward of any organization, be it large or small. The concepts of business apply no matter whether you are an entrepreneur or a manager for a well-established, publicly traded company. Companies are organizations, no matter what their size, type, or product. This means you must have an integrated business plan no matter who you are or what you do. Business planning is important whether you are a start-up company in e-business or working on a multinational planning team. This book gives you a place to start, a system to make sense of the confusion around planning,. | Seven Steps to a Successful Business Plan AL COKE Seven Steps to a Successful Business Plan This Page Intentionally Left .
