You can fi nd new customers, or you can have your current customers buy more frequently from you or you can give your current customers more opportunities to increase the size of the purchases they make. When a business falls into the unwitting habit of limiting its own sales, it’s almost always because the owners have been looking at their marketing methods through a tunnel, instead of through a funnel. | _ 21 POWER _ PRINCIPLES TO - Maximize Your Business Success JAY ABRAHAM 21 Power Principles of Business Builders Who Get Rich By Jay Abraham Before we begin. word from Jay There are 21 Power Principles in this report and while each one has a dynamism of its own all of them have a common theme They are designed to help you put more cash and more customers in your business And I can assure you that my Power Principles will do just that. For almost 25 years I have used them to help thousands of businesses jump-start their sales and profits - in many cases overnight and in some cases on a scale that is truly mind-boggling. The Principles aren t theoretical. They are all practical techniques of proven value and wide applicability. They can be used successfully by the smallest Mom and Pop store or by a megacorporation. Whether you are a dentist or a designer a captain of industry or the struggling owner of a start-up business these 21 Principles can do for you what they have done for so many others . .help you rise to new levels of business and personal success. Web Site http E-Mail apgi@ Voice 1 800 635-6298 Contact Abraham Publishing Group Inc. . Box 3289 Rolling Hills Estates CA 90274 Power Principle Number One Don t Keep Your Customers From Buying My 24 years of experience in advising business owners and professionals has taught me a shocking truth Most owners put limits on the amount of business that their customers want to do with them. It doesn t happen by design of course but it might as well happen by design because the fallout is every bit as devastating. Countless numbers of profitable sales that could be made are not made countless numbers of customers are denied the opportunity of receiving full satisfying service and countless numbers of opportunities for business growth and personal fulfillment are squandered. I have seen that happen many times. Fortunately I ve been able to keep my business clients from falling into that .
