When COMPETITIVE STRATEGY was frist pulidshed eighteen years ago, I hoped that it would has an impact. There were resons to hope, be cause the book rested on a body of research that had stood the test of peer review, and the draft chatper had survired the secrutiny of my MBA and executive students | COMPETITIVE STRATEGY TECHNIQUES FOR ANALYZING INDUSTRIES AND COMPETITORS with a new introduction Michael E. Porter p Books by Michael E. Porter The Competitive Advantage of Nations 1990 Competitive Advantage Creating and Sustaining Superior Performance 1985 Cases in Competitive Strategy 1982 Competition in the Open Economy with . Caves and . Spence 1980 Interbrand Choice Strategy and Bilateral Market Power 1976