Having grown up in a multicultural and multilingual environment, language has always been the best way for me to make sense of myself and the world. I love the raw power, elegance and versatility of language, and not a day goes by in which I don’t play or work with words. Looking back, it seems only natural that my passion has become my profession. To me, writing is a natural process that is inherently intuitive. I visualise, go by my gut feeling and listen to the sonic quality of language. With these resources at my disposal - and a decade of professional writing experience - the writing. | Capture. Deliver. Excel. Applying the Principles of Business Writing Ilja van Roon Lucid Communication 2006 Ilja van Roon Lucid Communication All rights reserved including the right of reproduction in whole or in part in any form This book can be downloaded for free at . Written and edited by Ilja van Roon Lucid Communication Proofread by Mark Biss WordsRU Designed by Made of Man visual identity LUCID rnciD Lucid Communication Paulinastraat 78 2595 GK The Hague The Netherlands able of contents Acknowledgements 5 Introduction 7 Overview of the principles of business writing 11 The first principle focus 13 The second principle purpose 27 The third principle meaning 39 The fourth principle substance 47 The fifth principle structure 53 The sixth principle clarity 63 The seventh principle humility 71 The writing process from start to finish 75 About the author 90 About the designers .
