This book, in a way, is born out of my daily weblog “Google Blogoscoped” () and those who read it. Since 2003 I’ve been writing there covering all things Google – not just the fun stuff, but news, discussion, interviews, tutorials, and everything beyond with a relation to search engines. Thanks to those reading along and providing pointers or feedback, I’ve been able to discover more interesting pages and get to know more interesting people around the world than ever before