Success with Facebook applications is one part idea, one part technical, and one part execution. Mike’s book does an amazing job covering all three. He takes you from evaluating your idea and thinking about platform strategy through every step of building the application and then even covers advanced strategies and considerations for scaling. This book will save you a tremendous amount of time learning the platform and building a successful viral application. Keith Schacht President, 42 Friends LLC, creators of Growing Gifts Not only does Mike take the time to explain the technical details required to build a Facebook application,.