So just what is motivation? Just how can you motivate yourself and others? In this textbook we’ll cover the main motivational theories and what they mean in the real world. You’ll learn what it takes to be self motivated and how you can use different techniques and strategies to motivate others. Sean McPheat, the Founder and Managing Director of management development specialists, MTD Training is the author of this publication. Sean has been featured on CNN, BBC, ITV, on numerous radio stations and has contributed to many newspapers. He’s been featured in over 250 different publications as a thought leader within the management development and training industry