The Web is unique among all forms of digital communication, in that top to bottom, the Web is language. Language that you can learn to read and write. From the visual designs of your pages, to the structure of your pages, to the Web servers that deliver your pages to readers, the Web is nothing but language. And those who wish to be rhetorically successful on the Web must command the languages and accompanying concepts behind the languages in order to best communicate with the unique audience for any given Web site
