2007, I wrote an ebook called “Save the Pixel—the Art of Simple Web Design,” which teaches that simplicity is the key to designing web pages that work. Th e book has sold more than 8,000 copies, and my agency Scratchmedia has become well known for the clean, spacious design style. Aft er I presented on simple web design at Ken McCarthy’s System Intensive seminar in 2008, I was asked what evidence I could share that proved the eff ectiveness of my approach. I was shocked to realize I had no numbers to prove that simplicity works!.
