It is clear from the studies cited below, that good bedside manner and professionalism are extremely important to patients. Plunkett and Midland (2000) found that “well-educated” Caucasians (from Chicago, Michigan, US) placed an emphasis on communication skills when selecting an obstetrician. In contrast, patients who were to undergo surgery decided the surgical reputation of the OB/GYN was more important than bedside manner. Over 90% of either set of patients wanted the OB/GYN to be responsive to their needs, exhibit professional behavior, and to be confident and knowledgeable. Only 38% of the patients thought that OB/GYN gender was an issue,.