EU enlargement, the CAP reform, changing consumer demands and globalization have also impacted negatively on the agricultural sector (Rudmann, 2008), with the scale of support provided to farmers drastically reduced (Alsos, Carter, Ljunggren & Welter, 2011). A gradual decline in income from traditional farming activities has forced many farming businesses to diversify in order to remain viable. Diversification requires farmers to combine other, typically non-agricultural activities with their core farm business. In this regard, conversion of farm buildings for alternative, tourism-related product offerings became a popular choice. Indeed, about 50% of farms in the UK have supplemented.
