The first edition of Managing Quality sold well and the second and third editions sold even more copies which, according to the publisher, is unusual for a book of this type. The fourth edition builds on the success of these previous editions. In the book the term total quality management (TQM) is used to describe the process of transformation by which all parts of the organization have a focus on quality with the ultimate objective of customer satisfaction and delight. Some people argue that the term TQM has fallen out of use, with directors and managers regarding it as a fallen star and a jaded concept