The members of every generation believe the business environment in which they work is tougher than ever before. Today we are no exception. Those who follow us will likely be no exception. Well, guess what? Everybody’s right! Managing a Company in Today’s Business Environment As business gets more competitive, more global, more technologically driven, it gets easier for others to compete with you. It gets harder to be successful by just doing OK. It gets harder to launch a good product and enjoy the benefits of your innovation for a long time without serious competition. And, yes, it does get tougher to.
