This book is intended to empower entrepreneurs. By using this book as a guide, entrepreneurs can expect to see greater numbers of targeted traffic to their site(s). Why do organic search rankings matter? 1. For many people, search engines are the starting point for information on buying decisions. 2. There are billions of searches down every month and that number is growing. (Over nine billion searches in August, 2007 – a 28% increase from August 2006.) 3. It’s tough to buy
