Contents Introduction This book The context 1 Good or bad by nature? Empathy and sympathy 2 What is my price? Integrity as supply and demand 3 Bagels at work: honesty and dishonesty 4 Egoism versus altruism: the theory of the warm glow and the helping hand 5 What you expect is what you get: the Pygmalion and Golem effects 6 Self-image and behavior: the Galatea effect 7 Self-knowledge and mirages: self-serving biases and the dodo effect 8 Apples, barrels and orchards: dispositional, situational and systemic causes Factor 1: clarity 9 Flyers and norms: cognitive stimuli 10 The Ten Commandments and.