What Is Social Media Marketing? Juan needs to buy a new car but he’s tired of all the commercials on the radio and TV. He considers going to Google to search for a good dealer near him but instead decides to post a question on his Facebook status: “Juan is looking for a new car. Any suggestions?” Within minutes his friend Beth wrote on Juan’s Facebook wall leaving him a message, “I just got a new car from ZZZ Dealers. As crazy as buying a car is, my experience was really good. Want the guy’s number?” She also provided a link.