Background Like a modern day Hewlett Packard, Android Inc. began as a true start-up firm. It was founded in late 2003 by Andy Rubin, a co-founder of Danger, with three former communications executives (Android, 2011). Rubin had scored a modest success the previous year with the TMobile Sidekick. As a follow up, Rubin wanted to develop a platform that could be used in mobile devices. The four members worked in secret until Google acquired the company in August 2005 (Android, 2011). This made Android a fully-owned subsidiary of Google and led to speculation that Google was planning to make its.