The Full Scoop - How To Generate Leads For Insurance Online By: Jason Hornung – President Jason Hornung Agency, Inc. If you look around my site for any length of time, you'll notice the survey in the sidebar. The last question I ask is "what can I do to knock your socks off". Just the other day, I got this as a response to that very question: "Show me how to generate leads without just taking my money and running. Not much logs in the fire here." In this post, I'll give you all the steps that are involved with generating.