Do People "Like" You? How Social Signals Affect Selling Insurance Now By: Jason Hornung – President Jason Hornung Agency, Inc. I spend quite a bit of time perusing sites like Producer's Web to see what topics are trending among my peers so that I can be timely with the information I provide. One of the most prevalent items I see is from guys and gals that want to figure out how to use social media to start selling insurance. The vast majority of chatter centers around different strategies that an agent can use on Facebook, Twitter and Linked In to drive.