Email marketing is the LIFEBLOOD of any online business. Your list is your most valuable asset. Therefore, it makes sense to have a deliberate strategy to create immediate trust and to communicate in a way that gets your prospects to take action. And of course, one of those actions is to invest in what you offer them. so you make profits. Below is a 12 step email sequence that is hard to improve on. It works. It works well. And you have our permission to use the exact strategy in your own emails - and see your response rates grow.