Most people make writing sales letters way too complicated. And for good reason - that's how they're taught. You probably got your instruction from someone who lives, eats, sleeps and breathes copywriting. So naturally, they're going to share with you every trick, tactic and method for enhancing your copywriting skills. Most of those tricks work. But the problem is: if you have a thousand tricks you "know about", which ones do you use for each sales letter? If you have too many options, it's too easy to not want to write the letter at all. or to take forever writing.
