TOUGH TIMES NEVER LAST (BUT RESOURCEFUL MARKETERS DO) Unless you ve been ignoring all media you re probably painfully aware that pundits and experts alike are predicting a long, slow recovery from the recession, many saying the it will last through 2010 and likely beyond. But it s no time to panic or pull back on marketing. In fact, marketing is more important than ever. Mark-Hans Richer, chief marketing officer for Harley Davidson, put it this way: Our belief is that spending through a market downturn creates a competitive.
