About the Author Introduction Chapter 1 Marketing: A Love/Hate Relationship Chapter 2 Why it’s Important For ALL Your Employees to Have a Clear Line of Sight to Your Paying Customers Chapter 3 The Profit Growth Formula: Profit Growth = B + BA + TTF Chapter 4 The NEW P&L Chapter 5 All Employees Are Marketers & Every Act is a Marketing Act Chapter 6 It Doesn’t Happen By Accident! Chapter 7 There is Never a Right Time To Get