Email marketing does NOT have to involve any fancy "mass control" techniques or super-sophisticated 26 step "product launch formula" schemes. All those things are nice - and they can make you a lot of money - but for me, I like to keep things simple. Simple can be insanely profitable, too. And I'll show you how in this report. The Best Way To Use Scarcity (It's Honest, Too!) Damn - truth in marketing works so much better than anything else. Especially in email marketing. Say you're launching a new product. And it's going to be priced at $97. Here's what you do