One of the most lucrative business models on the Internet is continuity programs. These are programs that have an automatic monthly recurring charge. Think of it this way - you can sell a product for $27 and be paid once. Or with a little bit of tweaking, you can turn that same product into a continuity program where your members pay you $27 a month for access to information about that same topic. Which sounds better to you? Clearly, continuity programs are the way to go. They are a bit harder to get started for sure. unless you know the.