Big ticket items typically start around $500, but this term usually refers to those that are $997 or higher. It does depend on the market, but the overall philosophy is the same - go toward the high end of what the market can bear. There are several reasons why you would want to sell high ticket items - either your own or as an affiliate. The first is "transaction size". Say you want to make a million dollars. You have a much greater chance in Internet marketing doing this by selling 500 packages at $2,000 a pop than you do.