All traffic has a trade-off. Free traffic isn't really free - you pay in time. If you can make it work, paid advertising is the holy grail of marketing. You simply buy as much traffic as you want. and if you get a positive ROI on it, then you'd buy it all day long right? Absolutely. One of the best ways to make paid traffic work is through using the Google Content Network in a very specific way. In this report, we'll show you how to increase your chances of meeting with success. Google Content Network Explained Google basically has two main.