This book may be reproduced, copied and distributed for non-commercial purposes, provided the book remains in its complete original form. Your support and respect for the property of this author is appreciated. ***** Other books by Mario Persona (Portuguese): Crônicas de uma Internet de Verão Receitas de Grandes Negócios Gestão de Mudanças em Tempos de Oportunidades Markeging Tutti-Frutti Marketing de Gente Dia de Mudança Credits: Translation: Marcos Zamikhowsky Lopes Proofreading: Marilyn Gorgas-Cahill Cover Design: Stephan Dirck Klaes Cover Photograph: Clayton Hansen — Printed on demand by: , and .