What can business leaders learn from rock and roll? It’s a question that appears simple, yet it proved to be extraordinarily complex. The answer started as one that was entertaining (to us, and we hope to you), yet it yielded highly educational principles. The topic was conceptually intriguing, yet verbally challenging. These polarities of a seemingly contradictory paradigm excited us as we began talking to friends, professors, and business leaders ranging from frontline salespeople to CEOs about the Brands That Rock concept. Most nodded with gestures of increasing understanding as they began to grasp the power of the paradigm, with many adding the question, “But where did you get the.
