How to Write a Business Plan Introduction: How to Use This Book Chapter 1: Benefits of Writing a Business Plan Chapter 2: Do You Really Want to Own a Business? Chapter 3: Choosing The Right Business Chapter 4: Potential Sources of Money to Start or Expand Your Small Business Chapter 5: Your Resume and Financial Statement Chapter 6: Your Profit and Loss Forecast Chapter 7: Your Cash Flow Forecast and Capital Spending Plan Chapter 8: Write Your Marketing and Personnel Plans Chapter 9: Editing and Finalizing Your Business Plan Chapter 10: Selling Your Business Plan Chapter 11: After You Open—Keeping.