Media is at the very heart of society and business. As the economy inexorably shifts from the tangible to the intangible, media in its many forms is accounting for an ever-increasing proportion of value created. Over the last decade we have seen many new media emerge, many new ways not just to disseminate content in all its forms, but also to interact, invite contribution, build relationships, and engage in conversations. What was a relatively static landscape for many years has exploded into an extraordinary mosaic of elements old and new, juxtaposing reality TV, blogs, search engines, interactive cable TV, location.
