Technological improvements, more efficient international communications and transportation, regional economic integration and a number of trade agreements have dramatically changed the international business environment and contributed to the growth of international trade. At a macro level, increasing exports is considered to have positive effects on economic growth and employment levels. At a micro level, exporting allows firms to pursue growth opportunities, diversify business risks and increase profits (Leonidou and Katsikeas 1996; Ramaseshan and Soutar 1996)
