April 2008 | From status symbols to status stories. Ah, storytelling, yet another holy grail in the wonderful world of marketing. What's new in this field? How about companies no longer inundating consumers with their 'brand stories', but instead helping customers tell a story to other consumers. Not to promote that particular brand, but to make those customers more interesting to others. Curious? “STATUS STORIES” Wild Bunch premium fruit juices, available in home detox sets, only in Singapore. Brands have been telling their stories for decades now. Typically, in a mass-advertising, mass-branding world, the 'telling' has involved reaching (and impressing) as many.
