China Speech Notes [Jay’s Note: On March 29th, 2003, I delivered a 6 hour “speech” to large association of fashion apparel manufacturers in Beijing China. These are the notes of my talk, reformatted for you so that they are much easier to follow. The core of the speech centered around building, maintaining and sustaining a brand. But I think you’ll see that building a sustainable brand also has a definitively strategic foundation. I hope that idea is powerfully conveyed. I know for sure the wonderful folks in China understood it and appreciated it. – Jay] First of all, let’s.
