Course objectives theory and practice; should be applicable to all situation from small entrepreneur to large companies, apply following process: prepare – get information – analyse – decide – implement – control - adapt 2. History and background why should a company sell outside its territory? 3. Company stages domestic – export – international – global 1 1 2 3 II- Select a country and a region 1. Trade Agreements Depth of the agreements - key existing agreements and discussion 2. Macro economic environment Economy - Political and legal background - Socio-cultural environment - Big Mac Index 3. Micro economic environment Market size -.
