Today’s challenge to business leadership is ensuring profitability while doing the right thing using environmentally sustainable methods. It is possible for business leaders to make money, engage in ethical leadership, and participate in preserving the environment for future generations. It is possible to fit these ideas together, but it is not easy. Environmentalists and business leaders have traditionally seen themselves at odds. But the concepts of business, ethics, and the environment can be aligned to create innovation rather than legislation and There are no magic solutions; however, asking the right questions is a step in the right direction