In a similar way, environmental considerations are frequently viewed as barriers to profitability. They are viewed as necessary evils, costs to be minimized, or regulations with which to comply. The environment is rarely considered central to business strategy unless there is some regulation that constrains business goals, a mess to clean up, or a public issue which pits executives against environmentalists. Historically, business people neither have been encouraged nor discouraged to get involved with environmental concerns. Models and theories of business traditionally have been silent on the subject of the environment. Silence, however, is no longer an option in the.
