The logic of values provides the very engine of business. Far from the inhibiting mindsets which we mentioned earlier, an innovative mindset is central to thinking creatively about business. The innovative mindset is a perspective that believes there is not one solution to the environmental problem but many solutions to any problem. It is the belief that new problems require new solutions. Furthermore, it is the declaration that through the ingenuity of entrepreneurial innovation, driven by deeply held environmental values, business can create a better set of opportunities for future generations. By clearly declaring the values of the company, the.
