By clearly stating and understanding the core beliefs that an organization has or wants to adopt about ethical issues such as honesty, integrity, dignity of individuals, or caring about others, policies that are straightforward and easily implementable can be designed. By clearly thinking through a position on the environment, whether to comply with the law or to leave the earth better than we found it, we can begin marshaling the resources to realize these basic beliefs. Business leaders can begin to meet the challenge of leadership—being profitable, doing the right thing, and helping to save the earth—by understanding and articulating an.
